Hi Math is Everywhere Readers and KidlitZombieWeek Friends,
Since we have a pitching event on June 26, 2020, we wanted to share some advice on how to pitch, and who better to teach you than the brilliant woman who taught me? So without further ado, here is the amazing, the kind-hearted, the hilarious: Jocelyn Rish!
Writing a story?
Telling people what your story is about?
So you see, it’s about a girl, and she has this fear of, oh wait, I should mention there’s a dog in it, too. But he’s only in the second half. Anyway, the girl is scared of cats. And, oh, I forgot to say her name is Sally. Anyway, Sally loves dogs, and … wait, where are you going?
But an important part of being a writer is convincing people to read your story. And to do that, you need a great pitch.
For the purposes of this post, a pitch is the 1-3 sentences you share with someone to get them interested in your story. They’re often called an elevator pitch or a logline. It’s more marketing hook than summary, but it still shows you can craft a story. You tell them just enough in an intriguing way to get them to ask for more.
Pitching a picture book can be a challenge because the pitch might have as many words as the actual book. But you’re not retelling the story with a pitch – you’re SELLING it!
There are five key parts of a strong pitch:
The Protagonist
The star of your story. The character that readers follow across the plot. And you basically only get two words to describe them. Maybe three if you really need them.
Start with a solid noun. For picture book characters this will often be their age or species.
Then you get to jazz it up with an adjective, which should give us insight into the protagonist’s character. Pick an adjective that’s specific and vivid.
Avoid using the character’s name (unless the character is famous or historical). “Sally” doesn’t tell us anything about the character. But “mischievous six-year-old” or “grumpy giraffe” starts to paint a picture.
The Goal
What does your protagonist want? What is their main goal during the course of your story? This is what drives them and therefore drives the story and therefore should drive the pitch.
A challenge with picture books is that the goal may seem small. Rarely is the protagonist saving the world or fighting a corrupt government, but if the goal is important to the character, it will be important to the reader. So it’s crucial to paint a picture in our minds so we can clearly see how the story might unfold. All while being as concise as possible.
Maybe the mischievous six-year-old wants to protect her stash of Halloween candy, and the grumpy giraffe just wants a good night’s sleep.
The Antagonist
Sometimes referred to as the villain. You need to identify the main person or thing preventing the protagonist from reaching their goal and describe them clearly and concisely. Use the same format as with the protagonist – a vivid adjective and noun to give a sense of why they stand in the way of your protagonist.
Again it can be a challenge with picture books because the antagonist is rarely an outside person trying to harm the protagonist, so it’s not always an obvious “bad guy.” Often the antagonist might even be within the protagonist, like a major fear or character flaw, so they must fight themselves to reach their goal.
Maybe a chocolate-stealing monster has gotten a whiff of the mischievous six-year-old’s candy stash. Maybe the grumpy giraffe is afraid of the dark.
The Stakes
Now we need to know what’s at risk if your protagonist does not reach their goal. Stakes and time limits add urgency to a story, and by adding them to the pitch, you add tension, and we want to know what’s going to happen. That sense of urgency is a great way to get people to ask for more info about your story.
I know I’m starting to sound like a broken record, but stakes can be tough in picture books because stakes imply chaos and mayhem. The bomb goes off or the murderer strikes again! But stakes in a picture book are often more gentle and/or emotional and therefore can be tougher to articulate.
If the monster steals our 6yo’s candy, she’ll be left with nothing but sugar-free, flavorless hard candies. If the giraffe doesn’t sleep, he will alienate friends with his grumpiness.
The Setup
Think of this as the “In a world” from movie trailers. Not all pitches will need extra setup, but some will. Decide if the reader needs a bit of extra info to understand what’s happening.
Fantasy and science fiction stories most likely need some extra setup to give a brief explanation about the world. The same if your story is set in a historical time or the location is important. You might also need a quick bit of background if your protagonist has a psychological, personal, or physical history that impacts the plot.
Maybe the monster has been stealing the 6yo’s chocolate every Halloween. Maybe the giraffe tripped over his feet once when the lights were out and that’s why he’s scared. Or maybe this type of setup is not needed for the pitch.
Putting it together
Once you identify your five pieces, then you put them together in a captivating way. Totally easy! Well, at least it gets easier as you practice.
Don’t give away the ending. You want them to read the book to find out how it ends.
Avoid questions. It might seem like a cliffhanger to say, “Will she be able to save her candy from the monster?” But the answer is most likely Yes, so it’s not really suspenseful. You want them wondering HOW she will save the candy.
So here are my attempts at putting together the two pitches we’ve been building.
Every Halloween, a chocolate-stealing monster raids the candy stashes of the kids on Sweet Street. This year, a mischievous six-year-old comes up with a series of practical jokes to save her candy. But if her plan fails, she’ll only have sugar-free hard candies to eat. Yuck!
A grumpy giraffe needs a good night of sleep, but he’s afraid of the dark. Too scared to close his eyes, he becomes grumpier and grumpier, alienating his friends. He must figure out how to overcome his fear and finally grab some zzz’s or else he’ll be tired AND friendless.
I hope this was helpful! If you want more information about writing pitches, I have a series of videos with more examples in my Facebook group Transmedia Mutts – Helping Writers Unleash Their Creative Bark (https://www.facebook.com/groups/transmediamutts/). Come join us!
Jocelyn Bio
Jocelyn Rish is a writer and filmmaker, who sleeps during the day and writes at night. Her debut picture book is BATTLE OF THE BUTTS, which describes ten animals that do weird things with their butts and asks kids to rate their posterior powers and then crown the ultimate King of Keisters. BATTLE OF THE BUTTS will be published by Running Press Kids in the fall of 2021.
When not researching fanny facts, Jocelyn tutors kids struggling with reading to help them discover the magic of stories. She lives in South Carolina with her beautiful 15-year-old husky mix, who still thinks she’s a puppy. A kind of grumpy puppy.
Website: https://www.jocelynrish.com/
Twitter: @JocelynRish
Instagram: @jocelynrish
Add BATTLE OF THE BUTTS on Goodreads: https://www.goodreads.com/book/show/50713916-battle-of-the-butts
Thank you Jocelyn! You are not only a wonderful pitcher and teacher but also so darn funny!
All right everyone, please please PLEASE support Joceyln by adding her hilarious book to Goodreads, follow her, and share about her brilliance on social media! Also, come join Jocelyn’s Transmedia Mutts Facebook Group; it’s where I learned how to pitch!
Now it’s time to head over to our “6 Ladies and a MANuscript” Twitter account and join in on the discussion about pitches.
Share what’s hard for you about writing pitches, what Jocelyn just taught you that gave you that “oh” moment, advice on pitching that you’d like to share with others, how to pitch a different way, or anything else about pitching. Remember, like everything in this business, there’s not just one way to stop a zombie 😉
And start working on those pitches because Friday you’ll get a chance to pitchone of your zombie manuscripts to win a critique from ALL of us hosts of Kidlit Zombie Week!
Need more information about Kidlit Zombie Week? Shuffle on over to our website.
Sincerely,
Kaitlyn Leann Sanchez
PS. If you missed the post yesterday, check it out here.
Thank you so much, Jocelyn this is so helpful, I love the way it is broken down into sections so much easier.
Can’t wait to try it out!
LikeLiked by 1 person
Yay! Isn’t she a genius?!💖
LikeLiked by 1 person
So glad it was helpful!
LikeLiked by 1 person
Very helpful! It just made some missing pieces click for me. Thanks for the post.
LikeLiked by 2 people
Yay!💖🙌
LikeLiked by 1 person
Yay! Glad the pieces clicked!
LikeLiked by 1 person
Fantastic tips on pitching! But after seeing far too many cute giraffes in this post,and other funny memes, I’m wondering if anyone (ahem,Kaitlyn) will host a pitch contest where the pitch is done in memes only?!? Mwahahaha!
LikeLiked by 1 person
Hahaha sounds like a job for the newest contest people in town (ahem Karen and Jenny😉) itsbyoor idea, run with it!💖 I’m so glad you enjoyed
LikeLike
One contest at a time, missy 😛 BTW, thanks ever so much for your support this summer!! 🙂
LikeLiked by 1 person
Haha saaame 😉 and of course
LikeLiked by 1 person
Ha! I love this idea! A few times I’ve seen pitches via emojis (just for fun, not for agents), but pitching via gif could be a blast!
LikeLiked by 1 person
Great tips! Thank you!
LikeLike
So glad you enjoyed!
LikeLike
You’re welcome!
LikeLike
I learned some great new tips and tricks today, thank you! I can’t wait to read Battle of The Butts, it sounds hilarious!
LikeLiked by 1 person
Yay!!💖💖
LikeLike
You’re welcome! And I had a blast writing Battle of the Butts – so many fun booty facts. 🙂
LikeLike
I love how simple and clear these instructions are! Get ready Zombie-WIPs!
LikeLiked by 2 people
Yay so happy! Isn’t Jocelyn just a hilarious genuis?
LikeLike
This is one of the best posts I’ve seen on pitch. I love you you broke it down step by step.
Thank you.
LikeLike
Aw, thank you, Linda! I hope it helps!
LikeLike
So glad you liked it!
LikeLike
Thank you so much for the advice! This is truly FOOL PROOF! Can’t wait to use your tips as a guide for my future pitches. Thanks again for sharing!
LikeLike
You’re welcome – I hope it helps!
LikeLike
Thanks for this fun post with super tips for #KidLitZombieWeek!
LikeLiked by 1 person
💖💖💖
LikeLike
You’re welcome!
LikeLike
Great pitching tips! Jocelyn is a genius. I love her simple formula. And Battle of the Butts sounds so hilarious. I can’t wait to read it!
LikeLike
Yay! And agree with all of this!
LikeLike
Awww, thanks, Stephanie! Now I’m blushing!
LikeLike
Love this post, Jocelyn, you genius!
LikeLiked by 1 person
Right? Such a genius! And hilarious!
LikeLike
Aw, shucks, you’re making me blush!
LikeLike
Fantastic post. I love it, because writing a pitch seems more manageable when it’s presented like a recipe here. The stakes are the thing I sometimes forget to include, but maybe not anymore with this post as a guide. Thank you!
LikeLiked by 1 person
😍😍😍 so glad you enjoyed it and got some good info out of it! Happy pitching
LikeLike
Yep, breaking the pieces down makes it less overwhelming.
You’re welcome!
LikeLike
What a brilliant post! Thank you for the breakdown, so helpful.
LikeLiked by 1 person
So glad to enjoyed it, thanks for reading!
LikeLike
You’re welcome! 😃
LikeLike
That was such a clear way to describe how to make a pitch. Thanks!
LikeLiked by 1 person
So glad your enjoyed it!😍
LikeLike
You’re welcome!
LikeLike
Great tips on pitching. I always get tangled up in the “dont give away the ending”. Thanks for sharing
LikeLiked by 1 person
So happy you liked it and keep practicing, you’ll get there!
LikeLike
You’re welcome!
LikeLike
Amazing tips, Joselyn. So easy to follow.
LikeLiked by 1 person
Isn’t she the best?
LikeLiked by 1 person
So glad it was helpful!
LikeLike
Clear, thoughtful outline, Jocelyn. Thanks. (And I found you on Goodreads, too!)
LikeLiked by 1 person
Yay! Thanks for going to Goodreads and I’m so happy it was helpful
LikeLike
You’re welcome! I hope it’s helpful!
LikeLike
Thanks Jocelyn. Pitches are definitely my weakness. Anytime I can get more practice and ideas on how to perfect them I do.
LikeLike
If you’re not a Transmedia Mutt then you should definitely join!
LikeLike
My video training series is literally called Practice Makes Pitch Perfect because like any skill, we have to practice to get better at it. 😃
LikeLike
It’s always a struggle to describe a new manuscript to someone. That’s when I have to go into “pitch” mode and figure out how to explain it so it makes sense. If I can’t, or it takes too long, there’s probably something wrong. Thanks, Jocelyn, for these great tips.
LikeLiked by 1 person
Sounds like you have it down, Sandra! Thanks for reading and joining us!
LikeLike
Oh, I definitely don’t have it down. Thus, I continue to read and learn. But this is all fun reading – a really creative idea to host Zombie week. Thanks! 🙂
LikeLike
Yep, short and sweet and leave them wanting more. 😃
LikeLike
Wow! Wow! WOW… Learned some new nuggets that I can apply immediately to improve my pitches. Thank you Kaitlyn and Jocelyn for your time and insight.
LikeLiked by 1 person
Yay! So glad you loved it! Make sure to thank Jocelyn by adding her book to Goodreads want to read list and share to have others do so too💖
LikeLike
Yay! I’m so glad it was helpful!
LikeLike
This is getting printed and studied. The best thing I’ve ever read about pitching EVER. Thank you so much for this post!
LikeLike
Oh, wow, thank you for saying that! 🥰
LikeLike
Thank you, Jocelyn. Your post on pitching is one of the best I’ve read. You’ve given me some fresh ideas on how to improve my pitches.
LikeLiked by 1 person
Woohoo! Make sure to add her book to goodreads want to read list!💖
LikeLike
You’re welcome! This makes me so happy to hear!
LikeLike
Thanks for this, no matter how many times I write a pitch, it often feels more difficult than anything else. A refresher is ALWAYS helpful. Thanks!
LikeLiked by 1 person
Yay! So happy you enjoyed it! I hope you added her funny pb to your Goodreads too😍
LikeLiked by 1 person
Wonderful resource, thank you for the clear examples and insight!
LikeLiked by 1 person
Yay! So happy you feel that way! Make sure to add her book to Goodreads as a thank you 🙂
LikeLike
You’re welcome!
LikeLike
Thanks for the great resource and insight! I look forward to raking through my pitches to perfect them!
LikeLiked by 1 person
Yay! Thank you for reading!
LikeLike
Thank you for these fantastic tips for writing pitches, Jocelyn! This post is a keeper!
LikeLiked by 1 person
Yay! So glad you feel that way 🙂 make sure to add her book to Goodreads as the best thank you!💖
LikeLike
You’re welcome – I’m so glad it was helpful!
LikeLike
This was so helpful! Thank you so much!
LikeLiked by 1 person
I’m so glad it was helpful! Thanks for reading
LikeLike
You’re welcome!
LikeLiked by 1 person
I’m posting a year later, but I’m so happy for #kidlitzombieweek 2021!! Thank you Kaitlyn and Jocelyn for this opportunity to learn more about pitches!
LikeLike